1968 Mercury Cougar Market Value & Price History
The 1968 Mercury Cougar has a current market value of $29,211 as of Oct 9, 2026, based on 20 verified auction sales tracked by DriveIndex, with half of the verified USD sales since 2013 between $17,120 and $22,470. Based on US sales through Sep 26, 2026. 6 have sold in the past 12 months. The median sale price is up 12.5% over the past 12 months versus one to three years ago.
Data: DriveIndex. 20 verified auction sales for the 1968 Mercury Cougar, latest sale Sep 26, 2026. Value as of Oct 9, 2026. Methodology
What members see for the 1968 Mercury Cougar
The value above is the headline. Members get the full picture behind it.
- All 20 sold prices, and where each one sold
- The live Value Signal, and how confident it is
- A 1–5 year value projection
- A Buy / Hold / Sell call
- An alert the moment one lists or sells
- The best and worst months to buy and sell
- An estimated market-bottom date
- Whether a for-sale ask is fair, the moment one lists
- Deal Radar: underpriced listings across the market
Not ready? A free account shows the current value and recent sale dates.
Pro unlocks this car's live Value Signal (appreciating, stable, bottomed, approaching bottom or depreciating) and its 1–5 year projection. Collector adds the best months to buy and sell.
See the Cougar's Value Signal with Pro →1968 Mercury Cougar Price History
The median 1968 Mercury Cougar sold for $22,785 in 2026, against $20,250 in 2024. Each row is the median of the verified sales recorded in that calendar year, so it moves with the mix of mileages and options that came to market as well as with the market itself.
| Year | Median sale | Sales |
|---|---|---|
| 2026 | $22,785 | 6 |
| 2024 | $20,250 | 3 |
Years with fewer than three verified USD sales are omitted — a one-sale “median” is a single car, not a market.
Recent 1968 Mercury Cougar Auction Results
| Sold | Price | Mileage | Gearbox |
|---|---|---|---|
| Sep 26, 2026 | $33,000 | 61,618 mi | Automatic |
| Sep 14, 2026 | $15,783 | 40,590 mi | Automatic |
| Sep 11, 2026 | $26,162 | 94,750 mi | Manual |
| Sep 3, 2026 | $19,795 | 86,800 mi | Automatic |
| Jul 23, 2026 | $22,470 | 40,590 mi | Automatic |
| Apr 10, 2026 | $23,100 | 34,701 mi | Automatic |
| Aug 14, 2025 | $17,120 | 112,703 mi | Automatic |
| Jul 24, 2025 | $23,100 | 57,550 mi | Automatic |
| Sep 4, 2024 | $20,250 | 75,000 mi | — |
| May 15, 2024 | $16,500 | 27,000 mi | — |
| Feb 11, 2024 | $21,500 | 95,000 mi | — |
| Mar 18, 2022 | $25,000 | 81,986 mi | — |
| Aug 5, 2021 | $18,750 | 80,000 mi | Automatic |
| Jan 8, 2021 | $20,500 | 2,000 mi | Automatic |
| May 27, 2019 | $20,550 | 100,000 mi | Manual |
Verified results from the world's leading collector-car auction houses and marketplaces.
All Mercury Cougar auction results →See the full picture on the 1968 Mercury Cougar
Browsing is free. Upgrade to unlock the Value Signal™, projections, and the tools collectors use to buy and sell at the right time.
- Full Value Signal™ + confidence: appreciating, stable, or depreciating
- 1–5 year price projections
- Buy / Hold / Sell call per car
- Complete sales & listings feed + up to 10 yrs of history
- Analyst notes & compare up to 4 cars
- Price & custom alerts (make, color, options)
- Portfolio tracker (garage) + analytics
- Everything in Pro, plus:
- Portfolio Outlook (a hold/sell call for every car you own)
- Watchlist Intelligence (act-now calls on the cars you follow)
- Head-to-Head Verdict (compare cars, the data crowns the buy)
- Market Deal Radar (every live ask under market value, catalog-wide)
- Best & worst months to buy and sell
- What each option adds to the price + separate manual vs automatic values
- Listing analyzer with fair-value deal scores
- Rad’s Market Update (his picks & price targets)
Mercury Cougar by Year
1968 Mercury Cougar: Frequently Asked Questions
How much is a 1968 Mercury Cougar worth?
A 1968 Mercury Cougar is worth approximately $29,211 as of Oct 9, 2026, based on 20 verified auction sales tracked by DriveIndex. Based on US sales through Sep 26, 2026. Half of all verified sales fall between $17,120 and $22,470; the full verified range is $10,238 to $33,000. Condition, mileage and options move an individual car within that band.
How many 1968 Mercury Cougar sell per year?
6 have sold at auction in the past 12 months. DriveIndex has tracked 20 1968 Mercury Cougar sales in total.
Are 1968 Mercury Cougar sale prices higher or lower than a year ago?
The median 1968 Mercury Cougar sale price is up 12.5% over the past 12 months versus one to three years ago, based on verified auction sales. That figure tracks the median of what actually sold, so it moves with the mix of mileages and options that came to market as well as with the market itself. The full Value Signal classification (appreciating, stable, bottomed, or depreciating) and its 1–5 year projection are part of DriveIndex Pro.
Where can I buy a 1968 Mercury Cougar?
DriveIndex tracks for-sale listings and auction results for the 1968 Mercury Cougar from the world's leading collector-car auction houses and marketplaces.
More Mercury Models
Pro unlocks its live Value Signal, every sold price, a 1–5 year projection and an alert the moment one lists or sells. Collector adds the best months to buy and sell and where the market bottoms.
Get Pro →